the 4C's

What does it all mean?     

          Two diamonds that look alike at first may in fact be quite different and two diamonds that are the same size may have very unequal values. Differences can be subtle indeed. To understand these differences is to understand the 4C's: Cut, Color, Clarity and Carat-weight. It is the different combination of all these characteristics that determine the value and quality of a diamond. 

         If you're the kind of person who demands quality in every aspect of your life you'll appreciate the exquisite brilliance of fine quality diamonds. Although they may cost a little more, diamonds of quality can add enormously to the value of any diamond acquisition. They possess a rare beauty that will enhance the elegant design of your jewelry. They will add more fire, more sparkle and scintillation to that special ring or necklace.  

       So when you buy diamond jewelry, you'll want the diamonds, no matter what their size, to be the best quality. Let the 4C's be your guide.